This email is a continuation of the previous one. You can read it by clicking here

It's good to be back!

I'm in France, in my new office, and back to work!

While on vacation I focused only on the business's essential part. So I had many DMs, and emails waiting for me.

Everything is back on track now, and we're ready to do some business 💪

What's going on?

I'll be a speaker at Shopify Unite 📣

You probably already checked the schedule for Shopify Unite but I will be a speaker at Shopify Unite (London) this year!

I'll talk about: How to grow a successful Shopify App

I'll be speaking for 20 minutes and then you'll be able to ask questions for 10 minutes

So if you'll be there, it's the moment to ask me everything you want!

I'll speak on Tuesday 13th at 10 am 🔥

Translating the dashboard 🇪🇸🇮🇹

If you followed my previous emails you know I'm currently working on the new dashboard for WideBundle.

We've been working on it for some time now and it's now finished!

The only thing we have to do now is translating the new dashboard into these languages:

Italian, German. We have already translated it into French and Spanish.

Wins of the week

We now have more than 1,000 subscribers to the newsletter!

We reached both goals: 10,000 followers on Twitter and 1,000 subscribers to the newsletter.

I think it's time to set new goals! 👀

Tutorial of the week

More than 1 year ago we went from a 7% to 40% conversion rate on WideBundle.

It means that, on all the installations, we converted 7% of the users after the trial.

So how did we increase it from 7% to 40%?

The process is simple. But not easy. You see the difference? 👀

We used 2 methods to increase it.

The first one, obviously, is to improve your dashboard and add new features so people get more value from your app.

So listen to your users, what features do they ask the most? Add them.

Also, try to add features paying users ask (you want to add features for paying users to attract more of them).

The second method, which is less obvious, is to track what actions the paying users did that the others didn't.

Then, once you figure out the actions, you need to make that everyone does the actions paying users did.

For example. If you know that 80% of your paying users did a specific action. Then it's smart to add this action to your onboarding.

That's what we did.

To do that we used Mixpanel and we did 2 things.

• The first thing is to check your paying users and your free users and check what actions the paying users did (or didn't do)

• Then you can take guesses and create 2 groups on Mixpanel: People who did A and people who didn't do A. Then, you can compare the conversion rate to see if the conversion rate for people who did A is way higher than the others.

Does that make sense?

That's it for this week!

See you next week,

Mat