#38 - Build A Successful Shopify App 🚀

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I’m sending this newsletter while skiing ⛷️🏔️

I’m enjoying a 1 week's vacation in the Alps, in France, and will try not to work too much. Mountain is great when you need fresh air (in a big city, at least).

And skiing is a great way to empty your mind when you have a lot of work. And you should do it too. Even if you think staying out of the office for a week will slow you down, it will do the contrary!

Last week in the Shopify App Founders community we shared our App listing page on the Shopify App Store and everyone could give feedback. It was a success! Many people shared their own listing.

And I saw many great listings in the comments! But also bad ones…

So let’s review together what makes a great listing:

1) We understand what your app does in 3 seconds

That’s an important point. Merchants are busy and plenty of apps exist for the same things so if they open your app listing and don’t understand what your app does, they will close it and open another one.

Help them understand what your app does by following this process:

• Clear app title with your main keyword that helps the merchants understand the category

• Main image that shows your main feature with texts if it’s not clear enough. If you use a video, make sure we understand what your app does in the first 15 seconds.

• The title of the description should explain: Your main feature and your main benefit. You can also highlight why you’re better than competition

2) We understand the value of your app

Too many people focus on features: “Highlight your Instagram images in a carousel”

Not enough on value: “Increase your conversions and make more money by showing images of your brand”

To do this:

• Highlights features AND benefits in the images following the main image/video. Don’t just show your dashboard, it doesn’t make sense for your merchants. They are not trying to understand how your app works but if they should use it.

• Use all your bullet points to highlight important features that will help users choose your apps over others and add the value they will receive from these features.

3) Make your listing memorable

You make your listing memorable by writing the way you talk. Avoid complicated and unnecessary words. It’s also through branding that you can make it memorable.

• Powerful name

• 1-2 main color(s)

• Images with a great design using your main colors

• Simple and recognizable icon

There is a reason why WideBundle's main color is dark fuchsia and the icon is so simple 👀

If you successfully check these 3 points, trust me, you’ll have a better conversion rate.

What I suggest is monitoring this through Google Analytics. Make an update and check your conversion rate. Wait for a week, then make another change. And you compare the conversion rate!

To give you some numbers, WideBundle’s conversion rate is between 30% to 40% on the Shopify App Store. I have many reviews and rank in the first positions for my main keywords so it helps, but you can improve yours by following the process above ☝️

By the way, we reached 800 members in the Shopify App Founders community and more people are sharing daily!

If you didn’t join it yet, do it! https://facebook.com/groups/shopifyappfounders

And let me know by replying to this email what you want to see in the Shopify App Founders community. Tell me what’s missing to make it a TOP community!

That’s it for today’s email. More ski!

See you next week,

Mat 😁