Hey!

First, Happy New Year!

I hope you had a wonderful year-end and that 2024 was gentle with you.

If you’ve had any problems or things that didn’t work, remember that you also had many good things that happened.

Remember that you haven’t only lost, but you also learned.

May 2025 be the best year of your life.

In today’s email we’re going to talk about:

• Free PDF: “How to build a $10K/mo Shopify App as a Developer”

• Shopify App Growth Blueprint: Working with influencers

Let’s go! 🔥

Free PDF: “How to build a $10K/mo Shopify App as a Developer”

I created a free PDF that any developer can read.

The goal is to give you a quick process to grow a Shopify App from scratch.

It’s not a big PDF but it will give you the solid foundations to guide you in the right direction.

You can find it here: https://matdesousa.gumroad.com/l/slgqqv

Let me know then what you thought about it.

Shopify App Growth Blueprint: Working with influencers

If you're running a Shopify app, influencer marketing might seem like a quick way to skyrocket your growth. But here's the truth: rushing into influencer partnerships too early can actually hurt your app's success. Think of influencers like gasoline—they can amplify your fire, but pour it on too soon and you'll just waste the fuel.

Let's break down the strategic approach to influencer marketing that actually works for Shopify apps, and why timing is everything.

1. Why Timing Matters in Influencer Marketing

Before we dive into the how, let's understand why timing is crucial for influencer partnerships.

The Three Waves of Users

When you launch an influencer campaign, you'll typically see three waves of users:

• First Wave: Early adopters who immediately try new things

• Second Wave: Users who join after seeing the first wave's experience

• Third Wave: Users who follow the crowd once the app is established

If your app isn't ready when the first wave hits, you're not just losing those users—you're losing all three waves. First impressions matter, and a bad one is hard to overcome.

The Gasoline Effect

Think of your app like a campfire:

• A small fire with a few embers → Your new app

• A gallon of gasoline → Your influencer partnership

• A roaring fire → Your established app

Pour gasoline on embers, and you'll waste it. But pour it on established flames, and you'll create something powerful. The same applies to influencer marketing—timing is everything.

2. How to Find the Right Influencers