Hi! How are you?

Today is special! The Wide Event tickets are for sale.

AND, I am sharing with you the process to sell a Shopify App, good practices, etc. This is the latest part of “Shopify App Growth Blueprint”.

I hope you’ll enjoy

In today’s email we’re going to talk about:

• Wide Event

• Shopify App Growth Blueprint: Going for the exit

Let’s go! 🔥

Wide Event

Tickets for The Wide Event are now available! 🚨

200 people from the Shopify Ecosystem reunited:
Merchants, App Founders, Agencies, Developers, etc...

This is a good opportunity to share insights with the whole ecosystem!

You can also find partners and customers or make friends!

Last year, we had 150 tickets, and they all sold out.

Remember that each event is unique. There will be no recording.

Information:
🇬🇧 English-speaking event
📆 Monday, May 12, 2025
🕝 From 6:00 pm to 12:00 am CEST
📍 Espace Saint Martin, 199bis Rue Saint-Martin 75003 Paris
🗣️ 4 Talks (still secret 👀)
🙆‍♂️ 200 attendees
🍞 Food and drinks provided (with French wine and petit-fours)

For the first 50 attendees, tickets are 10% off (the promotion ends on January 31).
We prepared talks you won't forget! (With guests about to share things they never shared 👀)

A special thanks to our sponsors because it wouldn't be possible without them 🫶
Zapiet - JudgeMe - Crisp - GemPages - FE International - Sufio

⚠️ Tickets go fast, and we won't sell more than 200 tickets.

Shopify App Growth Blueprint: Going for the exit

1. Should You Sell Your Shopify App?

Before diving into the how, let's understand why you might want to sell your app. This is an important question because many founders will face this decision at some point.

Key Questions to Ask Yourself

• Are you tired of working on your app? This is the first question to ask yourself. If you're tired of working on something, you won't succeed in the long term. When you start questioning whether you should sell, and you're no longer satisfied working on your app, the answer is probably yes. It's time to move on, even if you haven't reached your initial goals.

• Have you taken the app as far as you can? Sometimes you have a specific vision for your app, including features you want to add and directions you want to take it. When you reach that point and find yourself without new ideas or direction, you'll likely start stagnating and gradually lose motivation.

• Are you stagnating or declining? If you're growing, stagnating, or experiencing a slight decline and can't see how to reverse the trend, consider seeking advice from others before deciding to sell. Why? Because selling during stagnation or decline will severely limit your company's valuation.

When to Keep Your App

You should keep your app if:

• You're only selling because you think you can get a big payday

• You haven't explored all growth opportunities

• You're still passionate about the product

Remember that many founders experience post-sale depression. This happens because:

• Your app, which you've spent time building, is no longer yours

• You might regret selling, thinking you could have taken it further

• You'll suddenly have nothing to work on, creating a void in your daily routine

2. Essential Documentation to Prepare

Profit and Loss Statement (P&L)

Your P&L document should be a comprehensive spreadsheet including:

• Monthly revenue from Shopify

• Shopify fee deductions

• Operating costs split into two categories:

  • Tools and software:

    • Application running costs

    • Company operational tools

  • Personnel costs:

    • Developer salaries

    • Customer support

    • Marketing team

    • Your own salary

• Gross margin calculations (both percentage and monetary value)

Key Metrics Document

Track and maintain monthly data on:

• Total users and paying users

• New installations

• Churn rate

• Conversion rate

• MRR (Monthly Recurring Revenue)

• Growth rate

Confidential Information Memorandum (CIM)

Your CIM should include:

• Company information and history

• Application details and functionality

• Team structure and roles

• Growth history and milestones

• Major application changes

• Growth opportunities

• Business weaknesses

• Hypothetical investment scenarios

• Ideal buyer profile

• Competition analysis

• Unique selling proposition

• Company legal information

• Pricing history

• User demographics

• Marketing channels and strategies

• Technical infrastructure details

Non-Disclosure Agreement (NDA)

Always have an NDA ready before sharing sensitive information. While platforms like acquire.com provide NDAs, having your own legally reviewed version is valuable for direct negotiations.

Term Sheet

Consider getting a term sheet from platforms like Boopos, which can help potential buyers finance the purchase. This document shows how much funding Boopos would provide to a buyer, making your app more accessible to potential purchasers.

3. Finding Buyers

There are several channels for finding potential buyers: