Hello! How you doing?

I’m writing this newsletter from Laponia. And it’s really cold. 🥶

(If I take my computer outside it breaks).

To give you some idea, here is how cold it is:

In today’s email we’re going to talk about:

• Our first Wide Event Speaker

• Shopify App Growth Blueprint: Dealing with bad reviews

Let’s go! 🔥

Our first Wide Event Speaker

If you don’t know it yet, our first speaker is PJ, founder at Judge.Me!

Yes, you heard it right! Our first speaker is the founder of the Shopify App with the most reviews on the Shopify App Store.

And his talk is crazy: How he scaled to 500,000 merchants with the Shopify App Store

He’s gonna share things he never shared.

So I hope you have your ticket to The Wide Event if you don’t want to miss this talk!

We still have some places so don’t wait for too long and grab your ticket 👇

Shopify App Growth Blueprint: Dealing with bad reviews

1. Why Address Negative Reviews Immediately

Impact on Conversion and Credibility
A single one-star review can have an outsized impact on your app’s reputation. Prospective users often focus on negative feedback to decide if an app is reliable. Addressing it quickly demonstrates your commitment to customer satisfaction.

Shifts in Shopify’s Review Notification System

• Old System: You received an instant notification when a user left a review. This allowed for rapid responses while the customer’s experience was still fresh.

• New System: There’s now a 24–48 hour delay before you see new reviews. By the time you’re notified, the user may have moved on to a different app—or forgotten about yours altogether.

Key Takeaway
Given these delays, reacting fast once that review hits your inbox is paramount. The longer you wait, the less likely you are to reconnect with a disappointed customer.

2. Setting Up a Rapid Response Framework