Hi there, I hope you’re doing well and your app is growing.

Another email for you, I wish you a good read!

In today’s email we’re going to talk about:

• Waitlist for The Wide Event

• Why has your app suddenly gotten fewer installs?

• How to get a bigger network?

Let’s go! 🔥

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If you want to get the whole theory on how to grow a successful Shopify App from $0 MRR to a 7-figure EXIT, grab the Shopify App Growth Blueprint.

👉 Click here to get the blueprint

Waitlist for The Wide Event

Once a year, for one unforgettable evening, the Shopify ecosystem gathers in Paris.

It is not a conference. It is not a networking dinner.
It is something else.

The Wide Event has become one of those moments that everyone in the Shopify ecosystem talks about.

Speakers who inspire.
Animations that surprise.
Networking that actually leads to real opportunities.

And of course, French wine, petits fours, and the kind of atmosphere you can’t fake.

In 2023, we were 100.
In 2024, 150.
In 2025, 200.

Each time, sold out months in advance.

Last year, more than 40 people couldn’t get a ticket.

So if you want to be part of the next one, happening around May 2026, this is your chance to get ahead.

You can now register for the waitlist here:
https://docs.google.com/forms/d/e/1FAIpQLSdhaRGzP6K7OtihPS4zlOdBnS9Cmji1ZFr40bLR946CGx8I_Q/viewform?usp=dialog

By joining, you’ll be notified before everyone else when ticket sales open.

It doesn’t guarantee a seat, but it guarantees you’re first in line.

The Wide Event keeps growing every year, but one thing never changes: the feeling of being surrounded by people who build, create, and push the Shopify ecosystem forward.

If you want to experience that, don’t wait.

Join the waitlist, and I’ll see you in Paris.

Why has your app suddenly gotten fewer installs?

Every year, I see the same posts from app founders:

“My installs suddenly dropped this month. What’s going on?”

It happens all the time. Someone who just launched their first Shopify app starts panicking because the installs they were getting last month suddenly went down.

The first thing to know is that this is normal.

There are trends.

And those trends depend on your category.

For example, with bundle apps like mine, I know that September, October, and November are usually great months. That’s when merchants start preparing for Black Friday, Christmas, and all the end-of-year sales.

They create bundles specifically for those moments.

So it makes sense that installs go up around that time.

Then there are other app types that have completely different cycles.

For example, more complex apps, the ones that need time to set up, usually perform better in January, February, and March. That’s when merchants slow down a bit after Q4 and focus on building bigger systems for the new year.

So before you panic, ask yourself this:

“Is my category seasonal?”

Because the answer is almost always yes.

If your installs are down, it might just be a temporary trend. But to be sure, you need to check a few things.

The first thing I always check is my position in the Shopify App Store.

You can type your main keyword (for example, bundles, upsell, or reviews) and see where you appear.

If last month you were in the sixth position and today you are on page two, you have just found the reason.

It is not a mystery anymore. It is visibility.

Now your job is not to worry about installs; it is to figure out why you dropped in ranking.

That is a different problem.

But at least you know what is happening.

If your position has not changed, then you move to the next check.

The second thing I look at is my installation rate.

Go to your analytics and see how many people visit your app listing compared to how many actually install it.

Let’s say that on a normal month, 25 percent of visitors install your app.

If this month it is down to 10 percent, something is wrong.

Maybe your listing changed. Maybe you updated your screenshots or lost some strong reviews.

At least now you know the issue is not traffic; it is conversion.

But if the rate is stable, move to the next step.

The third thing to check is traffic by country.

Use Google Analytics or Mixpanel to see where your visitors are coming from.

Maybe last month you got 1,000 installs, and this month you only have 700.

When you break it down, you realize that most of that drop came from one country.

For example, maybe France used to bring you 300 installs a month, and now it is only 100.

That could mean a few things.
A new competitor appeared in that market.
An ad campaign from another app is taking visibility.
Or maybe it is just a local seasonal change.

Either way, you are not guessing anymore. You are diagnosing.

If after checking all that, your App Store ranking, your conversion rate, your country breakdown, everything looks stable, then it is almost certainly a trend.

And that is fine.

Shopify apps move in cycles.

The important thing is to not panic and not start rebuilding your listing or changing your screenshots for no reason.

Instead, ask around.

Talk to other founders in your community.

If multiple people from your category report the same thing, it is probably just a seasonal dip.

It will come back.

So here is what you should remember:

A drop in installs does not always mean something is broken.

Sometimes it is just the market breathing.

Check your ranking.
Check your conversion rate.
Check your traffic by country.
Ask your community.

If everything looks normal, relax.

Because trends move, and your installs will too.

How to get a bigger network?

If I had to start building my network from scratch today, here’s exactly what I’d do.

I wouldn’t start with a strategy or a fancy plan. I’d start by showing up everywhere.

LinkedIn, Twitter, YouTube, Slack, Facebook.
Any platform where I can find people, talk to them, or see what’s happening in the Shopify ecosystem.

That’s the first step.

Once I’m there, I start searching for one keyword: Shopify.

And I look at the people who appear.

When you do this, you’ll find three main types of people:

• People who work at Shopify

• People who run agencies

• People who build Shopify apps or manage stores

Now, the key is not just to follow anyone. Follow the people who actually post.
Follow the Developer Advocates, the Partnerships Managers, and anyone active in the community.

Don’t follow ghosts. Follow voices.

Then, I’d do the same for every related keyword: “Shopify App,” “Shopify Merchant,” “Shopify Agency.”

Every time I find someone interesting, I’d add them to a simple Notion page. Nothing fancy, just a list of names, what they do, and where I found them.

Because when you start doing this, it’s easy to get lost.
So you document everything.

Now that I have this base, the second step is to engage.

Every day, I scroll through the people I follow.

Whatever they post, I read it, I like it, and I leave a real comment.

Not a “Great post!” or “Thanks for sharing!” kind of comment.
A real one. Something that adds value.

For example:

• “We faced the same issue and solved it this way.”

• “Interesting point about pricing. We noticed the opposite with our users.”

• “Love this approach. How do you handle this specific part?”

This is how people start remembering you.

Because if you do this once, they’ll forget.
But if you do it 10, 15, 20 times over a few weeks, they’ll start recognizing your name.

That’s the compounding effect of networking.

At first, you’re invisible. Then, suddenly, you’re familiar.

The third step is to start posting.

Even if it’s once a week.

You can post what you’re learning, what you’re building, what you’re thinking about, or even comment on a discussion you saw earlier.

One of the best tricks is to use the content you see from others as inspiration.
If someone posts about partnerships, you can quote it, share your take, tag them, and join the conversation.

This does two things at once: it gives you content and it gets you noticed by the right people.

After a month of doing this, I’d start sending DMs to a few of them.

But not to sell. Never to sell.

I’d send a short message about something I genuinely liked.
“Hey, I really loved the logo you shared” or “That post about Shopify Apps was super interesting.”

Something small, human, and personal.

The goal is to start a conversation, not to get anything in return.

Do this for 60 to 90 days and you’ll see how it compounds.
At the start, you’ll talk into the void.
Nobody will answer. Nobody will care.

But after 10 or 20 posts and 50 real comments, things start changing.

People start tagging you.
They start replying.
They start inviting you to things.

And that’s when your network grows naturally.

Now let’s talk about events.

You can find them easily if you know how to look.

Start with simple keyword discovery.
Search on LinkedIn, Twitter, Google, and Eventbrite using terms like “Shopify Meetup,” “Shopify Conference,” or “Shopify Partners.”

Switch to the Events tab and filter by “Next 30 days.”

After 20 minutes, you’ll already have a list of organizers, agencies, and people who host events often.

These are the people you want to follow because they’re the ones creating movement.

When you go to an event, your goal is simple: talk to as many people as possible.
Ask what they’re working on.
Connect on LinkedIn right after.

Then, when you’re back home, send a quick message to remind them of the conversation.
“Hey, I’m the guy you talked to at the Shopify event. We discussed this.”

That one message helps them remember you instantly.

The best part about all of this is that once you do it regularly, things start to unfold by themselves.

You find private events you didn’t even know existed.
People start inviting you to small dinners or Slack groups.
You discover opportunities before they go public.

And you never have to force it.

Because when you’re genuinely curious, when you bring value, and when you keep showing up, your network builds itself.

You just have to give it time.

That’s how I built mine.
One post, one comment, one conversation at a time.

It will not only help you find events, but also help you when hiring for example.

Thanks for reading!

I’ll see you in the next email, in 14 days. Until then, take care!

Mat.