Hey everyone,

Welcome here!

This one is packed. Three topics I have been thinking about a lot lately.

In today's email we're going to talk about:

• How I set up OpenClaw, my multi-agent AI system

• The Shopify App Store is about to get flooded. Here is how to survive.

• Wide Event 2026. Tickets are live.

Let's go!

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How I set up OpenClaw, my multi-agent AI system

A few days ago, I did something that completely changed the way I work.

I installed an open-source platform called OpenClaw on a dedicated Mac Mini. And I created a team of AI agents that work for me. Around the clock.

Let me explain.

OpenClaw is a framework that lets you run AI agents on a dedicated machine. You connect it to an LLM (in my case Claude Opus from Anthropic), you give it communication channels (Telegram, Discord, etc.), and you create agents with different roles.

Except I did not stop at one agent.

I created four.

The first one is Lucy. She is my executive assistant. She coordinates everything. She manages my Shopify store, plans content, organizes the other agents' tasks, does research. She has her own personality, her own email, her own Shopify account. She runs on Claude Opus.

Lucy is the hub. Everything goes through her.

The second one is Viktor. He is my CTO. He codes features for WideBundle. He writes automated tests. He pushes to GitHub. His profile is a senior developer with 15 years of experience. He also runs on Claude Opus.

The third one is Oscar. He is my QA expert. He tests features in the browser. He does design reviews. He verifies that everything works on the live store. He reports bugs with screenshots and detailed analysis.

And the fourth one is Noa. He is my content strategist. He writes posts for my Twitter accounts. He creates content plans. He manages drafts. He runs on a cheaper model because content tasks do not need maximum power.

You are probably wondering how they work together.

I built a system I call Mission Control. It is a kanban board with four columns: INBOX, IN_PROGRESS, IN_REVIEW, DONE. Each agent reads and writes to a shared JSON file. When Viktor finishes coding a feature, Oscar tests it automatically. When Oscar finishes his tests, the result comes back to me for validation.

Lucy coordinates all of it. She creates tasks, assigns agents, tracks progress, and gives me a report.

The agents leave detailed comments on each task. When I check Mission Control in the morning, I have a complete history of everything that happened overnight.

And the most interesting part is that each agent has a full identity. A name, an age, a personality, a backstory. They have files that define who they are.

This is not just for fun.

Giving an AI agent an identity and a personality helps it stay consistent and focused. Lucy does not talk like Viktor. Noa does not react like Oscar. Each one has their own style, their own priorities, their own way of working.

Let me give you a concrete example.

Last week, I needed a new feature. Viktor coded the feature. He wrote 13 automated tests. Oscar did the design review and the storefront verification. All in one day.

Another example. Noa created 28 Twitter drafts in under two minutes. With varied formats, different topics, all in the right tone.

And my Shopify store, I manage it entirely from Telegram. I talk to Lucy, she executes.

Is it perfect? No.

Agents crash sometimes. You have to iterate. You have to adjust the instructions. You have to restart things when something does not work.

But the direction is clear. We are at the very beginning of something.

I do not know yet exactly where all of this will lead. But I am convinced that founders who learn to work with AI agents now will have an enormous advantage in the coming years.

This is not science fiction. It is a Mac Mini, an open-source framework, and a few hours of setup.

The rest is iteration.

Let me know if you want a tutorial for the whole setup!

The Shopify App Store is about to get flooded. Here is how to survive.

I am going to tell you something nobody wants to hear.

AI is making it easier than ever to build Shopify apps. And that is going to be a problem.

Not for users. For developers.

Because if everyone can build an app in a few days, then the app itself becomes a commodity. An interchangeable product. Something anyone can replicate.

The App Store is going to get more and more saturated. More apps, more competition, harder to stand out.

And many of these new apps will be "good enough" technically. They will have the right features. They will work correctly. They will have a clean design.

But they will not have soul.

That is where I see the opportunity.

When everyone can build the same tool, the differentiator is no longer the tool. It is what surrounds it.

Genuine human relationships. Strategic thinking. Trust.

AI cannot replace that.

Let me be concrete.

The apps that will win are the ones that go beyond the feature. The ones that help merchants make strategic decisions, not just click a button. The ones that offer real human support that truly understands the merchant's business. The ones that share expertise: pricing strategy, conversion optimization, growth tactics.

The best way to put it is that the best Shopify apps are going to evolve into something between an app and an agency.

You install the app for the features. But you stay for the people behind it.

That is exactly what I do with WideBundle.

I do not just sell a tool for creating bundles. I help merchants understand which bundles to create. How to price them. Where to promote them. What strategy to adopt to increase their average order value.

WideBundle is not just an app. It is a growth partner.

And that is where AI becomes interesting from the other side.

Because you can use AI to handle the repetitive stuff. Basic support. Frequent questions. Data analysis. Everything that takes time but does not need you personally.

And that frees up your time to be the strategic partner.

AI handles volume. You handle relationships.

That is the winning combination. AI for efficiency, humans for trust.

The founders who understand this now will be ahead. Not because they code better. Not because they have more features. But because they offer something AI can never replicate.

A relationship.

Become the person merchants call when they have a business problem. Not just a technical one.

That is how you survive the wave.

Wide Event 2026. Tickets are live.

I have something to announce.

The Wide Event is back on May 18, 2026.

And tickets are now available.

If you do not know about it, The Wide Event is my annual event in Paris. An entire evening dedicated to the Shopify ecosystem. Merchants, app founders, agencies, developers. All in the same room.

This year, it is at Studio Kimpton in Paris. Doors open at 5:30 PM. And it goes until midnight.

The program is simple. Talks from founders who share what actually works. Not theory. Not corporate nonsense. People who build, who fail, who start over, and who tell you exactly how they did it.

Four talks. A break. And then the most important part: networking until the end of the night. Food, drinks, and conversations that can change your trajectory.

I am not saying this for marketing purposes.

I am saying this because it is literally what happened in previous years. People who met at Wide Event and launched projects together. Merchants who found the app that doubled their average order value. Founders who found their first agency partner.

That is exactly what I was talking about in the previous article. When AI can build everything, what makes the difference is real human connections. Face to face.

Wide Event is that. The human layer in action.

And this year, there is also a VIP evening the next day. May 19, from 7 PM to 11 PM. 15 people maximum. An intimate format to go deeper.

Tickets are on wide-event.com.

They are limited. When it is full, it is full.

If you are serious about growing in the Shopify ecosystem, this is where you need to be.

See you in Paris.

Thanks for reading!

I’ll see you in the next email, in 14 days. Until then, take care!

Mat.