Hey everyone, I hope you're doing well.

Things have been busy on my side lately.

In today's email we're going to talk about:

• Get a free audit of your Shopify App

• Why AI should make your app simpler, not heavier

• A few personal updates

Let's go! 🔥

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I launched a free Shopify app listing audit tool

I have been thinking for a while about how difficult it still is for app founders to really understand the quality of their App Store listing. Most people can feel that something is off, but they still struggle to know exactly where the issue is.

Sometimes it is the title. Sometimes it is the description, the screenshots, the category, or simply the way the listing communicates the value. That uncertainty is what makes improvement so slow.

A lot of founders know their listing could be better, but they do not know where to start. And honestly, I have seen this problem for years.

Some listings are weak in obvious ways. Others are more subtle, because the app is good, the product works, and the support is strong, but the listing still does not communicate that clearly enough.

So people scroll, compare, and install something else. That is exactly why I decided to build a free tool on App Store Pulse.

The goal is simple: you search for your app and get an audit of your listing. It uses AI, but not only AI, because a purely technical audit is not enough.

It is also shaped by my own experience from building apps, growing on the Shopify App Store, and spending a lot of time studying why some listings convert much better than others. That experience matters because a listing is not just metadata.

It is positioning. It is clarity. It is trust. In reality, it is the first sales page for your app.

And this is often one of the highest leverage places to improve. Not because changing a title magically fixes everything, but because better clarity compounds across the whole funnel.

More relevant traffic. Better conversion. Stronger first impression. Sometimes growth does not come from a new feature, but from explaining the current product much better.

That is what I wanted this tool to help with. Right now it is focused on the audit side, and this is only the beginning.

More features are coming soon, with deeper tracking, more intelligence around what is changing, and more ways to understand how your app is positioned in its category. That is where I want to push this next.

If you want to try it, go to appstorepulse.com. And if you want to know when the next features are released, you can register on the website to be notified.

I think tools like this are going to become more and more useful. Not because founders are lazy, but because the App Store is getting more competitive, and when the market gets more competitive, clarity matters more.

AI should make your app simpler, not heavier

It’s easy now to build more features. That changes the psychology of founders more than most people realize.

Before, adding something new meant real cost. Time, focus, and development effort forced you to make harder decisions.

Now, with AI, a lot of that gets easier. And that is great, but it also creates a new risk.

Because when building gets easier, adding becomes more tempting. Another feature, another setting, another tab, another workflow, another layer, and very quickly the app gets heavier.

Not because the founder made bad decisions, but because the cost of saying yes became lower. That is the part I think app founders need to be careful about.

AI does not just help you build faster. It also makes it easier to overbuild faster.

And merchants do not want that. They do not wake up hoping your app has 14 new features. They want something clear, easy, and useful that solves the problem without adding new confusion.

That is what they pay for. And the truth is, most apps do not need more complexity. They need better execution on what already exists.

Better onboarding. Better copy. Better support. Better integration flow. Better explanation of the value. That is where AI becomes really interesting to me.

Not as a machine to produce endless features, but as a way to improve what you already have. It can help make integrations better, improve partner outreach, support SEO, speed up content creation, and save time on repetitive support work.

That is a much healthier use of it. Because the goal is not to say that now you can ship ten things a week, but to remove friction faster and spend more time on what actually matters.

And honestly, I think this is going to become a big separator. Some founders will use AI to make their product heavier, while others will use AI to make their product clearer and their company sharper.

The second group will win. Not because they built more, but because they stayed focused while everyone else got distracted by possibility.

That is the real discipline now. The question is no longer only can I build this. The better question is whether it should exist inside the app at all.

Some personal updates

I have been very busy lately, and a big part of that is the Wide Event. As the date gets closer, a lot of things start moving at the same time.

Logistics, speakers, sponsors, and a lot of small details that do not look important from the outside but matter a lot when you are the one organizing everything. That is usually how these things work.

From the outside, people mostly see the final event. From the inside, it is hundreds of small moving parts that all need to line up, which is exciting but also takes a lot of energy.

At the same time, I also had something less fun happen. I hurt myself playing football after a defender tackled my legs instead of the ball, which was not ideal.

So I had to get an MRI, and the result was a complete rupture of the anterior cruciate ligament. Not the kind of update I was planning to share, but here we are.

I’m having surgery on April 17.

It slowed me down a bit, not only physically but mentally too. Because injuries are strange, even when they are not life changing.

They force you to pay attention to your body, your pace, your energy, and the way your days are structured. You realize how many things you normally take for granted when everything is working well.

Walking. Training. Playing. Even just moving around without thinking. When that changes, even temporarily, it changes your rhythm too.

So the last days have been a mix of event prep, work, and trying to understand what recovery is going to look like. I do not have all the answers yet, and I am still processing it.

But in a weird way, moments like this are also reminders. You remember that business is important, growth is important, and projects are important, but your body still sets the real boundaries.

And when it tells you to slow down, you do not really get to negotiate much. So that is where I am right now: busy, focused, excited about what is being built, and also forced to move a bit differently for a while.

We will see what the next weeks look like.

Thanks for reading!

I’ll see you in the next email, in 14 days. Until then, take care!

Mat.