Hey, Mat here.

I’m back from Toronto. DotDev was crazy. If you couldn’t attend this one, no worries; you’ll attend the next one thanks to your Shopify App!

For those who were there, you know what I’m talking about.

And I am so, so, so tired. If I didn’t put an alarm, I’d be sleeping 12 hours.

Let’s start this newsletter!

In today's email we're going to talk about:

• Interview with Eytan from Shopify

• App Store Pulse thoughts

• DotDev in general

Let's go! 🔥

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Interview with Eytan from Shopify

Eytan Seidman works with the Product team at Shopify. And more specifically on everything related to app developers.

He knows everything about what’s happening in the ecosystem.

So, as I was at DotDev, I had the opportunity to interview him.

These were the rules:

1 question.

1 answer.

30 sec to 1 minute.

I don’t know how many questions we asked exactly, 15? 20? Perhaps less.

Well... I tried to ask as many questions as possible!

Not random questions. Questions that actually matter:

• Reviews removed

• Copycats

• App Store Algorithm

Etc.

You can watch the interview by clicking here: https://youtu.be/Mqb6E20at3A

Really important: like the video and leave a comment! It helps me reach more people. 🔥

App Store Pulse thoughts

App Store Pulse is growing.

A big part of it is because of (or thanks to?) Mantle.

But it also means I might change the direction of the product.

Look, at first, it was an App Store Pulse Intelligence tool:

• Tracking your keywords/competitors

• Analyzing Reviews

• Optimizing your listing

• Etc.

But many people, after Mantle announcement, decided to use App Store Pulse and requested many features.

That’s why we added the revenue metrics or even partnered with Shoffi.

And there is one big feature I’m working on right now: Emails.

It was a big feature many Mantle users were using:

• Sending email campaigns to your users

• Sending flows of emails when someone installs, uninstall, etc.

• Creating email templates

• Or more!

I’ve been working on it in the last few weeks because many asked.

But then I’m wondering: In which direction do I want to go?

Should I stay as an app store intelligence tool?

Should I build a “Mantle-like” platform?

And with it come new questions.

I think the biggest one is: If I’m building a very big tool, shouldn’t I sell my own Shopify Apps and focus on it?

It would help in many ways:

1. Some people don’t want to use App Store Pulse because it’s built by someone who also has a Shopify App

2. I would dedicate way more time to App Store Pulse

3. I can create content about my Shopify App sale (and that would be amazing).

This newsletter is my diary. But just like Tom Riddle from Harry Potter (you know his journal that replies back), you can reply to this email!

What do you think of that?

Oh, and if you never tried App Store Pulse yet, you can go to: https://appstorepulse.com

DotDev in general

DotDev was incredible.

I had a wedding in France on Saturday and came back to Paris on Sunday. So I could fly only on Monday (DotDev was on Tuesday).

But the thing is I struggle a lot with time differences. 😬

That is why I usually come 2-3 days before so I can prepare my body for it.

Well… I landed at 3 PM. I had to stay awake. Trust me, it was complicated; by 8:00 pm I was in bed fighting against my sleep.

I think I gave up around 8:30.

That wasn’t the most complicated part. Around 2:30 am, my body just said: “Dude, wake up, it’s the morning.”

It wasn’t. 🙃

Some melatonin and I tried to sleep again.

The 2 days at DotDev were exhausting but really interesting! I met many of you for the 1st time but also saw some faces I already knew. There are some people I feel like I see every month. 😂

Brightwork was also great. This partner event was not easy to prepare! It was the Mantle’s event replacement. Which is already stressful because people expect something at least as good as the previous year!

And then, there wasn't much time to prepare it!

So good job to the hosts.

I ended up on a yacht at some point, sleeping on the sofa…

And had dinners with some of you.

It was intense! But it gives a lot of energy.

Potential partners for App Store Pulse, for WideBundle, potential users as well for App Store Pulse.

Time to rest and go back to work 👊

Thanks for reading!

I’ll see you in the next email, in 14 days. Until then, take care!

Mat.