Hey there!

This is the #150 email of this newsletter! 🥳

That’s just crazy.

In today’s email:

• App Store Pulse is raising the price of the Basic plan

• Finding the PMF

App Store Pulse is raising the price of the Basic plan

App Store Pulse is raising the price of the Basic plan on Thursday at 12:00 PM Paris Time (1 day from the date of this email).

Existing users will keep their current pricing.

$29 was a good starting price while we iterated on the product.

If you’ve been thinking about trying the platform, now is the time to lock in the current price.

For your information, here is what we have added to the platform since the beginning:

Keywords & ASO

• Daily keyword rank tracking + history

• Multi-language rankings

• Volume & difficulty scores

• Keyword SERP view

• Bulk keyword add

• Keyword suggestions (Listing Optimizer)

• CSV export

• Daily rank email alerts

• Category rankings + history

Competitors

• Competitor change alerts (price, screenshots, badges, tagline)

• Competitor reviews + themes

• Keyword overlap vs competitors

Listing & Reviews

• Free listing audit

• Listing Optimizer

• Listing Analytics (GA + install attribution)

• Review Intelligence

• My Reviews + removed-review detection

• Weekly digests

Revenue & Churn

• MRR / ARR / churn dashboard

• Churn waterfall with per-store drill-down

• Customers list + store profiles + CSV exports

• Retention cohorts

• Multi-app view

• Usage-based pricing support

• Revenue alerts (email/Slack/webhook)

Market intelligence

• Niche explorer

• State of the App Store + launches feed

• Monthly reports + datasets

Platform

• REST API + MCP (AI assistant access)

• Team workspaces

Come try everything we did there for Shopify App Owners! https://appstorepulse.com 

Finding the PMF

The PMF (Product Market Fit) is important and you HAVE to find it.

It’s the moment you have the perfect product for your perfect audience. You know you have it because people tell you how great your app is and growth becomes easier.

Look, when you launch a Shopify App (or any SaaS business) there are 3 initial phases:

1. Finding a problem

2. Finding the initial users

3. Finding the PMF

The first one is simple but people make it complicated:

• Talk to potential merchants

• Find something they don’t like about their current apps or something missing

• Build it with them

The 2nd one is linked to the first one. It’s easier if you’ve done it correctly.

I gave you many ways to get your first customers.

But then comes the moment that can make your app or break it: PMF

You have a working app and customers, you make around $500 to $5K MRR.

It means there is need, but you’re not really growing.

That’s because you haven’t find yet the ONE thing your app needs to do great and the ONE type of customers that would benefit the most from your app.

Once it’s done, growth is unlocked.

And here is how you find it:

Create a bucket of your power users. Those are the people paying the most and the people who’ve been paying you for a very long time.

Because THEY are technically your best users, the ones you should build for.

And usually the product is good for them but not great.

So the idea is to get them on a call. As many calls as possible because the more calls you have, the easier it will be to find:

• Who your target user is

• What they like most on your app

• How they would describe your app to someone else

• What they truly want when using your app

You may have an upsell app and many different types of customers. And perhaps you might find that your power users are stores:

• Doing at least $100K per month

• Focusing on post-purchase upsell

• Wanting to get more money from people who already purchased

Now your goal is to improve the post-purchase upsell features + help them reach their goal by adding new stuff.

The words they will use to describe your app and their goals become your app listing and website copy.

And it has to evolve. As you build and as people come in, it will change. You have to ensure you keep talking to your customers.

You’ll know when you’ll reach PMF, trust me, I’ve been there.

Quick question, what’s ONE thing you’d like me to talk about in this newsletter? Something you struggle with on your app, whether you have a big app or a small one.

Have a great week and see you in the next email! Love you. 🤗

Mat.