BSSA #62 - Optimize your App Listing Keywords 🚀

I will prepare a Shopify Event in September 🔥

It will be in Paris, for Shopify Merchants and Partners!

You probably already know that but Shopify announced Unites are going to be online. No live event this year!

But nothing beats networking in real life. So I decided to organize an event!

It will be in the evening, but I don’t have the date yet.

What is expected for the moment:

• Talks from experts

• Networking

• Drinks and French petit-fours

• Fun

It won’t be the first event I organize, but it will be the first in English 🔥

Real-life events are the best way to get new partners, find new customers and get motivation.

Reply to this poll to let me know if you’re in! 🙋‍♂️🙋‍♂️🙋‍♀️🙋‍♀️

How to optimize your App Listing Keywords?

The Shopify App Store is a crazy place that can get you hundreds of installs each week.

But to be successful in it, you need a few things such as:

• Good keywords

• Good images

• Many Reviews

• Good descriptions

And in today’s email I want to talk about the keywords. We’ll see how to optimize your keywords.

Step 1: Search for new keywords

When you launch a new app or want to optimize your listing, you must start looking for keywords.

The first iteration should be simple:

Look at the keywords your competitors use in their descriptions, titles, sub-titles, etc. Think about words associated with your product.

You don’t have to overcomplicate it. You can then search for similar words on Google (or with ChatGPT)

All keywords won’t have the same impact. Some are smaller or more competitive.

To know the competitivity of a keyword, look at the number of apps ranking for that keyword and the number of reviews bigger apps have.

The more reviews and apps on that keyword, the more complicated it will be for you to rank on them.

And to know the traffic you can usually look at top apps. The best keywords will appear in the title and tagline.

Step 2: Track new keywords with Google Analytics

Another way to find new keywords is when your app is already live. As people install, they will be using different keywords.

You have to install Google Analytics for that. You’ll be able to see what people typed to find your app using Google Analytics.

Now you should look at the list and write down all the keywords people used that you were unaware of.

Sometimes they are keywords translated into another language or something. It’s just a word you didn’t know about.

Step 3: Testing the keyword’s position

With your list of keywords, you should add them to your listing. But remember that you’re limited in the number of characters and that your descriptions and tagline should mean something. You can’t just add all your keywords one after the other.

And that’s when testing the position becomes important.

The keyword position will have an impact following this: Title > Tagline > Description

That is why best keywords are placed in the title: because you really want to rank for that one.

Now you should be smart about it. You have fewer characters in your title than you have in your description. So you can’t add all your keywords in your title.

And testing positions means putting a keyword somewhere else to see how it impacts your ranking.

For example, some people will put a keyword in the title but they would have the same position if it was in the description. So it doesn’t make sense to use characters in your title if you can put that keyword elsewhere. You better use another keyword here.

The algorithm to put an app before another for a keyword isn’t known but the keyword position has a huge impact in it.

Step 4: Tracking with SASI

As you add your keywords, you will forget about them. That’s why you can use the free tool by SASI that allows you to receive each day your keywords position.

So every day you can see how your app position changes. This is a great way to know when you have to change something or when the algorithm of the App Store changes.

Put all your keywords there.

Step 5: Iterating

The keywords shouldn't be placed and forgotten. This is a constant iteration process as new competitors launch, algorithm changes or competitors update their listing.

So you should still look for new keywords and opportunities to rank on better keywords.

Perhaps 2 months ago you tried the position of one of your keywords but it wasn’t good. Well, today it might be the contrary!

SASI free tool will help you with that

That’s it for today’s email!

I hope you enjoyed it! Feel free to share my newsletter with someone else: https://news.matdesousa.com/

And let me know what you want me to talk about in the next email!

See you next week,

Mat