Heeey! 👋

I hope you’re doing well! And thanks for reading this email!

Before diving into this newsletter, if you’re on Instagram give me a follow: @mat.ds

I share tips every day in my reels!

In today’s newsletter we’re going to see:

• Mat’s Diary

  • Is my number of installations back on track?

  • We’re going to double our MRR without doing anything

  • My practical method for getting your first 10 users in 2024

• Shopify Pulse #1: Ecosystem Updates

  • Shopify Winter Editions

  • App Store Analytics has been acquired

  • X and Shopify partnership

• Toolbox Essentials #1: How to use App Store Analytics

Are you ready? 👀

Let’s dive in!

Mat’s Diary

Is my number of installations back on track?

December isn’t a great month for me. 🤒

Every December I have this problem where I get fewer installs so I’m well-prepared now.

There is even another thing: The valley of hope

It happens after December at the beginning of January when you usually start to get more installs and you feel like “Yes we’re back!”

But at the end of January, it decreases again.

That’s the valley of hope 😅

And usually it starts again to increase in February for the coming year.

And next week (or the other one) I may show you the number of installs decreasing again before going up in February.

If you’re having the same growth curve, don’t worry! 😁

We’re going to double our MRR without doing anything

That sounds interesting right? You don’t do anything and you suddenly have your MRR that doubles. 🤩

Well this is similar to it.

It won’t double overnight but it might increase over a few months.

There is only 1 way to increase your MRR like this without doing anything: Changing your prices. 💰

You either:

• Increase your prices

• Release a new plan

• Update your pricing strategy

2 months ago you know I started testing a new pricing. I followed the strategy:

• Test the price for a week on new users

• Put back old pricing

• Analyze for a month

• Do it another month if the first month was promising

Well I finished the 2-month testing and the results are astonishing!

During that test we divided our high churn by 2! Immediately pushing the LTV to another level.

We’ll release the pricing in the coming days and if the results stay like that, it means we will grow by a lot!

As always, I don’t want to share something if it doesn’t work with me so in the coming months if I see that the results are great I’ll share the completely strategy with you!

My practical method for getting your first 10 users in 2024

1- Direct Outreach Twitter/Instagram Create a good looking personal profile with links to your app and what you do.

Make it simple but professional. Look for merchants using keywords like Shopify, Shopify Store, ecommerce, 7-figures, etc

Send a personalized DM explaining:

• Who you are

• What problem you’re solving with your app

• Quick CTA to go for the next step

Improve your message as you get more experience through it. Send 50 DMs on Twitter and 50 DMs on Insta Follow up 24 hours after if they don’t reply up to 2 follow-ups.

2- Tweet 3 times a day about e-commerce and how your app solves the problem.

See what gets traction At the same time you need to engage with bigger accounts (5 comments a day)

3- Follow 20 people per day related to e-commerce by looking into the followings of e-commerce influencers Be active and engage with their account

4- Direct Outreach Linkedin We’ll do the same as we did on Insta and Twitter. 

Get 10 connections each day with merchants. Whenever you find a merchant, look at the comments and likes to find more brands owner

Every day post something related to your app and how you solve the problems.

Remember it’s all about the problems you solve Contact 10 different people per day to engage (create relationships, don’t sell your app there, they’ll check it by themselves over night)

5- Engage with every user

When you have them on your app you need to engage daily with them, get them even on Whatsapp so you know about their problem.

Shopify Pulse #1: Ecosystem Updates

Shopify Winter Editions

It’s coming!

Twice a year Shopify releases Shopify Editions where they go over the 100+ updates they made in the last 6 months (or that are coming).

We have Winter Editions and Summer Editions.

At the end of that month, we’ll have Winter Editions and you need to be following it carefully! 🥶

Many updates can be:

• Opportunities for your apps with new features you can implement

• Scary for your apps because you’ll have to make updates to stay up to date

App Store Analytics has been acquired