Heeeey!

New week means new email! 🔥

I hope you’ve been waiting for this one. We’ve got some golden nuggets inside!

Before reading this email, if you’re on Instagram give me a follow: @mat.ds 

I post one reel per day with value!

In today’s newsletter we’re going to see:

• Mat’s Diary

  • I received a Shopify Gift

  • Someone asked me when can we “send mass traffic” to a Shopify App

  • 2,000 subscribers to the newsletter!

  • Shopify Editions has been released

  • My next FREE product to help Shopify App Founders

• Ask Me Anything: Shopify App Insights

  • How to ask for app reviews

  • Handle fake 1-star reviews

  • Rank first on a keyword

• Shopify App Masterclass: Step-by-Step Guides

  • How do you reduce the churn of a Shopify App?

Are you ready? 👀

Let’s go!

Mat’s Diary

I received a Shopify Gift

I came back from Ski and this is what I found

A package by Shopify with some goodies in it!

We have a cap, pins, tee-shirts and even this wonderful Shopify Keycap

Someone asked me when can we “send mass traffic” to a Shopify App

I received this message: “My app got approved, do I need to do something or can I start sending mass traffic?”

And it’s always something that bothers me.

You don’t suddenly send mass traffic.

The game isn’t about: 1. Building 2. Sending traffic

This isn’t how you get users.

If you’ve been following me for months, you know the solution to attract 1000 users isn’t to actually attract 1000 users.

It’s to start with a few users and keep doing it.

This person:

→ Didn’t even know if the app was solving a real issue

→ Didn’t even talk to potential users

So, how do you expect users to use your app and stick to it if you have nothing concrete?

SaaS business isn’t about building

It’s about creating a relationship with your users. It’s about finding problems you can solve.

2,000 subscribers to this newsletter

We’re now 2,000 on this newsletter! That is amazing!

A newsletter is amazing because you control the audience. Not a platform like Facebook, X or Linkedin.

I know that approximately 50% of you will be reading this newsletter so I know exactly what my reach will be!

And no one can take my list.

If the platform I’m sending this email from has to shutdown, I can just send emails from another one.

So thank you again for being that many to follow my journey!

I hope my content is enough as I’m doing my best!

Shopify Editions has been released

Last week was Shopify Winter Editions.

Twice a year, Shopify shows us the 100+ updates that are coming.

It’s a great moment for Shopify Merchants but a terrifying moment for Shopify App Founders.

This is the moment Shopify can kill your business.

Except if you know this: Shopify will release what you’re building sooner or later in its simplest version.

So if you add complexity to your product, Shopify won’t be able to “kill” your business overnight.

I’ll cover the different updates and what it means in the 3rd email of the month (not the next one, but the one after) where we’ll see together what opportunities can be created.

My next FREE product to help Shopify App Founders

It’s been some time I didn’t release a free product!

I have a product to teach you how to use Mixpanel, how to do marketing for an app and how to structure your support.

You can find them by clicking here

And I want to build my next product…

It will be about creating the perfect Shopify App Listing!

So if you have specific questions you want me to cover, let me know by replying to this email!

Ask Me Anything: Shopify App Insights

Previous month I received a few questions that I will answer now.

If you asked a question but don’t see it, it’s because there were too many questions asked so I’ll answer them in another email!

If you haven’t asked a question yet, you can do it by clicking on this link.

I answer questions in the first email of each month.

1) “What are your recommendations for when and how to ask for app reviews?” by Mathieu